Our ten year Strategy developed in 2010 is designed to help us realize our vision of becoming the First Choice Kenya Safari Operator by the year 2020.
The key components of Safari Center’s strategy are:
On-going Consumer Relationship: We are driven by our ambition to confront directly the challenges in understanding customer needs by taking advantage of the rapid development of information technology of this era. We highly integrated our clients in all our decision-making processes. We aim to achieve this using our interactive website that offers a unique online shopping experience that would keep our customers totally involved throughout their buying processes.
Brand Positioning: We intend to position our company by customizing our products and services in a unique way and differentiating ourselves in the industry. To this end, we will place additional emphasis on our “never-tried-before” business model that would continually delight our valued customers by offering them the service at the time and price that they need.
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