Traditionally, Maasai are pastoralists who inhabit the plains and savannahs of southern Kenya. However, in modern times, this is slowly changing due to land loss, formal education, religious conversion, and livelihood diversification. Maasai holds a special spot in people’s imagination, being intimate to wild Africa. People come to Kenya not only to enjoy safaris but also to see the Maasai. Maasai hunting and killing of lions is often considered as a symbol of tribal Africa. Yet, with the lion populations threatened, Maasai hunting is garnering outrage, shock, and misunderstanding raising concerns in conservation literature as well as in the media.